How is everything going on your end?
Yeah, I can see where you are coming from. I spent the past season coaching in your world, and my goodness did I witness the craziness you have to deal with. From what I can tell, you have a really tough job ahead of you…
BUT IT’S TIME FOR YOU TO STEP UP.
Because I see your future…the way it’s headed…and I don’t exactly love what I see. Although there are MANY good people still doing incredible things on your behalf, there are also a lot of things that need to get cleaned up.
But before I get into that, I think it’s important to say something first. And that is:
What you gave me in my younger years will last with me a lifetime. You gave me life-long friends, a tireless work ethic, a dream…but most importantly, you taught me lessons that I use every day as I try to live a happy, meaningful, fulfilling life.
You taught me how to be a good teammate. You taught me how to work hard towards a goal. You taught me how to fail and persevere. How to win. How to lose. How to be a leader. And how to have fun and be passionate about something greater than myself.
I OWE MY LIFE TO YOU. And for that I will forever be grateful.
So let me shine a light on some things that need to improve on your behalf. These are things that have evolved since I was a kid, and are diminishing your ability to help kids grow and develop a love for the game.
What I am about to ask you comes from this one, singular belief:
THAT YOUR NUMBER ONE PRIORITY SHOULD BE IN DOING WHAT IS BEST FOR THE KIDS.
Here we go:
1.Ban the word “Elite” and “Showcase” from anything in the summer.
Tell parents to stop spending their money on these countless “ELITE” events in the summer. For one, coaches don’t like recruiting at that time of year. They will tell you that making a decision on a kid in the summer comes with ENORMOUS risk, because…well…it’s summer hockey. There’s no competitiveness, it’s all about the individual (not the team), and many of the kids look tired and burnt out.
Many coaches will even tell you that going to a summer showcase is actually harmful to a kid’s exposure, because all we see in summer hockey are INDIVIDUAL BAD HABITS.
Tell parents that if they want to spend money, spend it on something useful that will benefit their kid’s development. Hire a trainer, go to a reputable camp or two, chip in for skill sessions, or even play another sport. These kids need time away and balance to maintain their passion for the game. The summer is for recharging the battery and focusing on becoming a better hockey player…not for the pressure of playing in front of scouts.
Put the focus on DEVELOPMENT.
2.Bring U18 Hockey Back to the Forefront
When I was a kid, I would beg my parents to let me stay at the rink to watch Midget Major (U18) hockey games. That was the level we all aspired to play. We would stand by the glass and watch in awe as these older kids would play at a pace that we thought rivaled the NHL.
But today, U18 hockey has unfortunately become an after-thought.
The abundance of really, really bad junior teams.
These teams are piling up players who should be playing midget hockey…at home…by selling families on the fantasy that their kid will get seen all the time because it’s JUNIOR HOCKEY.
And since everyone is in such a rush to make a commitment nowadays, kids are leaving very good midget programs earlier and earlier to play low-level junior hockey. This creates a trickle-down effect that waters down every level below it.
But here’s the thing:
Kids don’t get a college commitment because they play JUNIOR HOCKEY. THEY GET A COMMITMENT BECAUSE THEY ARE A GOOD HOCKEY PLAYER AND A GOOD PERSON.
Taking a young kid away from home to play junior hockey is bad for their development as a hockey player and a person. I should know, as I played in juniors when I was fifteen. And looking back, it was one of the worst experiences of my hockey career.
I wasn’t physically, mentally, and emotionally ready to handle playing against kids up to four years my senior. And I wasn’t mature enough to be part of a team where teammates had such a different life experience than me. I left that year feeling the worst I’ve ever felt about myself and the game of hockey.
A kid’s work ethic, attitude, and consistent improvement is what gets them noticed.
Not the level they play at.
3.Educate Parents on the Role of Advisors
Before I begin, let me just say that there are really good advisors out there. These are guys that have a track record of representing successful players whom I trust and do a really good job. They care, they are organized, and they are genuinely good people.
But ask any of them…they DO NOT want to chase around 14 and 15 year olds. They think it is insane, immoral, and an incredible waste of their time.
But that’s the way their business is nowadays. And it has gotten that way because there are countless other “advisors” that are courting kids younger and younger and promising them the world.
And since most first-time hockey parents admittedly don’t know a lot about the process…they listen, sign up, and pay these people A TON of money.
First: TELL PARENTS TO DO THEIR RESEARCH on anybody that is asking to be a representative of their child. Because at the end of the day, this person will be attached to their kid and to their family’s reputation…for the good or the bad.
Here are a few examples of the questions they need to ask about a potential advisor:
Are they honest with my kid on his strengths and weaknesses?
Are they honest with my kid about how he plays after a game?
Are they honest with my kid that it’s his work ethic, not his advisor, that gets him noticed?
Are they honest with my kid about their contacts? Or are they just going to put him with one of their buddy’s teams?
See a trend?
Families need to steer clear of people who promise their kids the world and tell them they are ‘studs’ or ‘sure-things’. These “advisors” are business people, not hockey people. The advisors that are honest are usually the ones that have the real relationships with coaches in the hockey world.
Tell parents to ask the right questions…they will find out very quickly who they can trust and who is just a salesman.
Second: People working in junior, college and professional hockey have contacts that are FAR AND WIDE. Scouts work ridiculously hard and are very good at what they do. They don’t spend 200+ days a year on the road and hours a day on the phone for nothing. If a kid is good, THEY WILL BE FOUND.
And it is because of their work ethic, a consistent improvement in their abilities, and a high level of character.
Not because they had someone being a salesman on their behalf.
THAT is what a good advisor will tell them.
4.Get Rid of All These Ranking Reports and Websites
Every time I have a conversation with a parent about how their kid’s team is doing, they always tell me where they are ranked in the country, where they should be ranked, where other teams are ranked, and how they can move up in the rankings.
Apparently, this “My Hockey Rankings” site is a big deal.
I honestly never heard of it much until this year. But I guess people are REALLY, REALLY into it. Heads of organizations tell me that some parents wake up at 3:00 a.m. once a week when the page updates to see if their team has moved. If they go down…TRAGEDY!! If they go up, EUPHORIA!!!
This site epitomizes everything that is wrong with youth hockey.
I shudder when I see youth teams ranked. I shudder even more when I see youth players ranked. I saw an article last week ranking the top 2003’s at a tournament. These kids are 13 years old!! How in any way can that be good for the KIDS??
I’m glad that I’m not 13 years old today. Even 14 or 15. I wouldn’t have been able to handle what these kids have to go through. As a young teenager I cared a lot about what other people thought of me. I would have based my confidence on what these “reporters” wrote about my abilities and I didn’t have the social or intellectual ability to be able to handle that.
There are pros that don’t have the ability to handle that.
I just had fun playing hockey. It was a game I loved to play. But the pressure that these kids are under to perform at such a young age strips them of their passion to play the game. And all these ranking sites do is exacerbate the problem.
Tell parents that you are about improvement.
Not about rankings.
5.Eliminate the Saying “If I Don’t Do ‘X’, I Will Get Left Behind”
“If my kid doesn’t go to ‘X’ showcase, he or she will get left behind”
“If my kid doesn’t play for ‘X’ team, he or she will get left behind”
“If I don’t recruit other team’s kids, my youth team will get left behind”
“If I don’t recruit younger players, my program will get left behind”
“If I don’t sign younger kids, my company will get left behind”
There are a few common themes regarding your problems today. They are centered around how everything is getting younger and how you have become such a business.
And we are ALL guilty of saying any of the above statements at some point in our workings in your world. From the top of the hockey ladder down. As a college coach, I know I am.
Hockey is a sport that is celebrated for its competitive nature. It’s what sets our great game apart from all other sports. But our competitiveness as adults is beginning to ruin our game for the kids. Parents, coaches, advisors…we are forgetting that the decisions we make and the things that we say have real consequences for the kids we are trying to develop.
Turning you into a business and exposing kids to certain things before they are ready are not good for our sport. They are counter-productive to a child’s development and hinder their passion for the game. We all need to take a look in the mirror and decide whether or not the actions we take are good for the kids and good for the sport as a whole.
Which leads to me to my last and most important thing you need to do:
Educate Coaches (and Parents) on What You Are Really About
Hockey is an ever-evolving sport that requires a consistent willingness to learn and change. There is still A LOT that I don’t know about the game.
But here’s what I do know:
You are about development…Not about winning-at-all-costs.
You are about fun…Not about pressure.
You are about relationships…Not about getting a leg up on others.
You are about being hard on kids…not about giving them a trophy.
You are about teaching life lessons…Not about money.
You are a game. Not a business.
I have everything in my life right now because of you. The values, the people, the experiences, the memories…I would not have these if it weren’t for the platform you gave me years ago. I cannot begin to tell you how appreciative I am for the opportunities you laid in my path.
And I am so lucky that my parents and coaches respected you. They understood what you represented and allowed you to teach me things that I continue to use in my life every day.
And as I excitedly wait for the arrival of our first child (in the next few weeks!) I can’t help but think to the future and envision what you will give to our son or daughter. If it is anything like what you have given me, there is nothing more than I could ask for as a parent.
With much love,