Author - Sergio Lara-Bercial

Dr Sergio Lara-Bercial is a Professor of Sport Coaching at Leeds Beckett University and the vice President for Strategy & Development aInternational Council for Coaching Excellence. He has published widely in a variety of coaching-related topics and delivered keynotes, lectures and workshops across five continents. Sergio is also the co-founder of ICOACHKIDS, a global movement helping coaches put kids first in sport, and consults for multiple high-level organisations such as Nike, UEFA and FIBA.