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Leadership, Video

Selling “The Message,” with Adam Maglio (VIDEO)

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2 min read

Learn creative ways to sell the message while setting a standard of performance for your team.

Adam Maglio, head coach of the WHL’s Spokane Chiefs, had a clear message during his Virtual Hockey Summit presentation: have a clear message.

Good communication is the foundation of coaching, according to Maglio. He believes coaches need to be consistent, relentless and creative with selling their message, to ultimately build culture, define their team’s identity and develop and teach their concepts and principles of play.

“I believe that as coaches, if we’re able to sell our message to our teams, it’s going to allow for our vision to come to life. Ultimately our job is to motivate our team and establish an accountability model for a standard of performance.”

Learn creative ways to sell the message while setting a standard of performance for your team . . .

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